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1 World Association of Opinion and Marketing Research Professionals
орг.марк., соц. Всемирная ассоциация профессионалов маркетинговых и социологических исследованийSee:Англо-русский экономический словарь > World Association of Opinion and Marketing Research Professionals
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2 European Society for Opinion and Marketing Research
орг.сокр. ESOMAR марк., соц. Европейское общество по опросам общественного мнения и маркетинговым исследованиям*, Европейское общество маркетинговых и социологических исследований* (международная организация, содействующая развитию маркетинговых исследований и исследований общественного мнения и применению результатов таких исследований при принятии решений; основано в 1948 г.; в настоящее время объединяет более 4 тысяч членов в 100 странах, включая как исследовательские организации, так и их клиентов; переименовано во Всемирную ассоциацию профессионалов маркетинговых и социологических исследований)See:Англо-русский экономический словарь > European Society for Opinion and Marketing Research
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3 marketing research
марк. маркетинговое исследование, маркетинговый анализ (сбор данных о нуждах потребителей, о конкурентах, о характере товара на рынке для разработки новых идей и стратегий маркетинга)Syn:See:business-to-business marketing research, industrial marketing research, consumer research, customer research, marketing research department, marketing research director, marketing research manager, qualitative marketing research, quantitative marketing research, consumer behaviour survey, advertising research, market build-up, European Society for Opinion and Marketing Research, Life Insurance Marketing Research Association, World Association of Opinion and Marketing Research Professionals
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маркетинговые исследования: сбор данных о нуждах потребителей с помощью анализа этих потребностей, экономических прогнозов и др. методов для разработки новых идей и стратегий маркетинга; см. market research.* * *систематический сбор и анализ данных, проводимый в целях решения проблем маркетинга, задачей которых является уменьшение риска неадекватного поведения в этой области -
4 world
1. сущ.1)а) общ. мир, свет; вселеннаяthe whole [entire\] world — весь мир
to travel around the world — путешествовать вокруг света, путешествовать по миру
б) общ. население земного шара, человечествов) общ. планета; мирAre there any other inhabited worlds? — Есть ли еще обитаемые миры, кроме нашего?
2) общ. (группа стран, регион; часть земного шара)See:3) общ. сфера, область ( деятельности)the world of sport, the sports world — спортивный мир
4) общ. мир, царствоthe animal [the vegetable\] world — животный [растительный\] мир
5) общ. период историиthe ancient [the medieval\] world — древний [средневековый\] мир
6)а) общ. жизнь ( отдельного человека)to know the world — иметь опыт, знать жизнь
to come up [to rise, to make one's way\] in the world — сделать карьеру, преуспеть в жизни
б) общ. мир, мирок; круг (знакомых и т. п.); окружающая среда7) общ. общество8) общ. множество, масса, уйма2. прил.1) общ. всемирный, мировой; относящийся ко всему мируworld championship — первенство [чемпионат\] мира
See:world commerce, world economy, world experience, world government, World Island, world market, world marketing, world money, World Ocean, world organization, world outlook, world output, world price, world shop, world trade, world view, world water balance, World Development Indicators, World Economic Climate, World Economic Outlook, World Economic Survey, World Equity Benchmark Shares, World Military Expenditures and Arms Transfers, World Trade Agreement, World Association of Opinion and Marketing Research Professionals, World Association of Public Opinion Research, World Bank, World Confederation of Labour, World Congresses of Accounting Historians, World Court, World Customs Organization, World Federation, World Federation of Scientific Workers, World Federation of Trade Unions, World Food Programme, World Gold Council, World Health Organization, World Intellectual Property Organization, World Meteorological Organization, World Tourism Organization, World Trade Club, World Trade Organization, World Zionist Conference2) общ. известный во всем мире; распространенный во всем миреSyn:See:
См. также в других словарях:
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